Mipela GeoSolutions are a young systems and software design company. In just under ten years have grown to become one of the premier Location Information Management and GIS companies in Australia.
With a suite of software products that are designed to help companies be more efficient and productive, they use their product suite to integrate existing business systems, creating workflow automation software solutions, enabling mobile data capture and collection, and introducing stakeholder management solutions.
Predominantly they deal with the energy and infrastructure sectors to help enable large scale asset management solutions.
A very smart and IT savvy bunch, they had in recent years designed, produced and maintained their own perfectly coded website, but had concluded that their best use of resource was to focus their developers on customer specific solutions.
They had already asked Absolute Media to help out with some modifications and updates, but following a competitive pitch, we embarked upon the process of improving their bold online presence, and making it more straightforward for other members of the team to add to the site by building it on the WordPress Content Management System platform.
Our approach in redesigning their site was to create a more professional site whilst deploying their already strong brand which needed honing to promote their status as pioneer in their industry. Introducing a responsive design layout, and making the site much easier to navigate, particular emphasis went into the structure of their product pages and variable support content, with their being lots of media available for some X-Info products, and others having much less to communicate their benefits.