Our Portfolio Digital Switchover Taskforce
The Australian Government is currently in the process of switching the transmission of the nation’s broadcast TV signals from analogue to digital, which requires all households need to be prepared.
In the early stages of the program, the Digital Switchover Taskforce required a specialist publication to help communicate important information to people who find it hard to read or understand written information. They approached Absolute to help produce an innovative ‘Easy English’ publication.
Easy English constitutes a set of style guidelines and a library of familiar images which are specified to help communicate with perfect clarity. The project became a fascinating exercise in the removal of the unnecessary components that graphic designers often use to embellish a document.
As with many of our mid-sized clients, the Digital Switchover Taskforce were clearly pleased with the result and continue to approach us for other specialist or one-off projects.