Our Portfolio Merthyr Law
Absolute recently won the pitch to develop and create a new Content Management System based website for Merthyr Law of Brisbane.
Merthyr Law provide innovative legal solutions for clients with complex estate, business and investment needs. In offering specialised legal services, their wanted the website to clearly communicate their specialisms, and provide a self-managed ‘Latest News’ feature allowing regular stories and press releases to be added, so helping to publicise their high-level of seminar and conference activity.
The design initially required the translation of Merthyr Law’s existing print branding into a digital environment. As the solution to their CMS requirements we based the site build on the popular, versatile and cost-effective WordPress open source system.
Of paramount importance throughout the build was the process of ‘humanising’ both the site layout and content. This we achieved by creating a more approachable and welcoming face to the business by including photos and brief biographies about key members of the team. We also categorised their Merthyr’s services into meaningful groupings and clearly presented them throughout the site, and simplified much of the written content by de-jargonising the heavy legal language and transforming the copy into a lighter, easier read.
Testimony to WordPress’ easy-to-use interface, the team at Merthyr Law has taken to the CMS like a duck to water and now proudly manage their own ‘live’ website.
What we did
- Web Design & Development
- Project Management
- Copy Writing