From the Little things

digital marketing agency new client announcement

Absolute Media is proud to welcome our latest new client, Little Estate Lawyers.

Whilst not exactly a hot-off-the-press news scoop (we were originally approached late in 2018), they are yet another great example of a client who originally approached us for a specific solution, then realised the invaluable benefits our rounded marketing experience in helping to establish their new small business, and are now been able to rely on us for additional marketing services.

Headquartered in Brisbane, Little Estate Lawyers are specialist Wills and Estates Lawyers. They operate across Queensland and New South Wales, focusing on the provision of exceptional, straightforward legal advice and no hidden costs to clients in Brisbane, the Gold Coast and Sydney.

With a successful legal career which started in 1997, owner Danielle Little worked for almost a decade for a large multi-national firm in litigation and estate matters before specialising in the area of Succession Law. She recently decided to start her own business and during that time chose Absolute Media ahead of numerous other digital marketing agencies to develop her new website design.

New business start-ups are often cost-conscious exercises and this one was no different. Working to a tight budget and with the brief to extend Little Lawyer’s new business brand into the digital world, both parties agreed that the new website design needed to make a strong impact, to become a point of difference from potential competing business websites.

Using a strong, classic black, white and gold colour scheme and some of the classic typographic qualities of ITC’s Avant Garde Gothic font collection, we developed a strong, single page layout and user interface design with the plan to include subtle animation and movement to the live version.

Absolute also catered to the fact that the site would inevitably extend in scope and content as Little Lawyers growth began to develop.

Danielle’s new logo design process with another agency hadn’t gone quite as smoothly as expected, so additional consultation was requested from us on how to address various issues and to ensure that the Little Lawyers logo and brand was both consistently represented and positively extended, to enhance the existing materials and maximise first impressions.

Just six months in and with their second office already open, Absolute have recently been appointed to also handle their Search Engine Optimisation requirements in Queensland and New South Wales.

As the song goes, ‘From the little things, big things grow’. Little Lawyer’s ability to call upon Absolute Media’s broad range of small business marketing services and experience as they develop a name for themselves is a great example of how important it is to partner with a company who take the time to understand your business, and can help you to take it to the next level at every stage.

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