Search Engine Optimisation – SEO
Everyone wants to be at the top of the leading search engines: Google, Yahoo & Bing. The problem is there are only a limited number of positions on the first page of search results.
Search Engine Optimisation (SEO) improves your ranking in the natural, organic, non-sponsored listings area of a search engine results page. In order to achieve a high ranking within this space, a website should satisfy the following three principles:
- Your website must be designed, coded and hosted in a way that will allow search engine spiders to successfully access and index all relevant site content.
- Your website's content must be designed, constructed and written in such a way that appeals to the website's target audience and to the search engine algorithms, so that it can be deemed relevant for all possible search terms related to that site.
- The site should be 'endorsed' by other credible websites as an equally credible, valuable and authoritative online resource for the site's relevant industry or subject matter.
Each website is different and there is no single formula that works for all. We undertake a thorough review of your website, analysing its online presence against a number of key SEO criteria and ranking factors in order to assess its strengths and weaknesses and to effectively provide consultancy that will transform your site's search engine optimisation.