Our Portfolio Delium
Absolute were originally approached by Delium to help structure a launch campaign for the introduction of their new product offering, with the messaging emphasizing the approval of two key new patents giving them significant competitive advantage in the international marketplace.
On first meeting the team at Delium, we noticed that they were clearly wary of ‘agencies’ and appeared to have had a bad experience somewhere along the line. It was also evident that they had become too close to their own products and terminology.
Our initial proposition was therefore that we work with them to prioritise their unique selling points, and in doing so de-jargonised their key messages.
In turning our attentions to the campaign, we deliberately sought to gain awareness by differentiating their key statements from the countless other bland examples in their industry. As a proud Australian business, our proposal was to combine the campaign line ‘unfair dinkum’ with images of defeated legal personnel, in stark contrast to the usual smiling person imagery.
Above the line print advertising complimented by online initiatives and a direct mail and emailer campaign helped channel interest into the newly re-developed website, where ‘free trial’ offer sought to convert interest into action. Our remit has clearly blossomed and since the initial project we have also been commissioned to rework their website design and product interface, to again introduce a cleaner, more intuitive experience.
What we did
- Logo Design
- Brochure Design
- Bespoke Website Design
- Business Cards
- Product Interface Design
- Campaign Management