Ain’t no such thing as a free lunch

small-business-marketing-brisbane

Regular clients will know that professional marketing advice is an inherent part of our service. We use it in almost every meeting and phonecall to better understand what we’re being asked to do, who we’re targeting and what outcome you plan to achieve.

There are of course many specialist marketing businesses around that charge handsomely for the privilege of their advice and know how. Cynical I know, but this is regularly focussed to help spend your marketing dollars on things they make the most money out of.

Postgrad qualified by the Chartered Institute of Marketing and offering marketing management experience at the highest level having previously worked for a US fortune 500 business, Absolute’s marketing know-how means that we produce fantastic results for you, and that you achieve more effective expenditure on the materials and initiatives that you use to promote increased sales:

  • Our research can help you to identify opportunities that you didn’t know existed
  • Our planning and strategic thinking can give you a very strong competitive edge, finding ways to help you get your message to your desired target audience and make it stand out from the crowd. By making it memorable and prompting them into action (continue)
  • Our results will make your business to look strong and be individual in the marketplace, with the added bonus of creating big pride amongst your team.

Like it or not there are lots of pretenders to the throne out there … “Yes we do marketing, would you like some new pens or mousemats?!” There are also many digital savvy businesses that’ll take your money in return for a great social media presence, but what do they achieve? Do they support your business goals, and are they measurable?

One of the most overused quotes about marketing, attributed to the American John Wanamaker, illustrates just how difficult it can be to quantify a response to marketing expenditure. His comment “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” still rings very true to anyone who doesn’t know what they’re doing with their marketing budget.

The good news is that we do!

Even greater news is that unless we’re specifically commissioned to help a business plan out its marketing, then usually our clients get the benefit of our marketing experience for free.

And with one eye already on 2018, we are now offering FREE one and a half hour marketing consultations to recipients of this email. This includes clients on our emailing list and any of your direct contacts that this emailer is forwarded to. So, if you’re interested drop us a line. If you’re feeling charitable, you like what we do, and you know another business who might benefit from a small business marketing consult, please forward it to them.

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