Absolute Blog / Client News

  • Posted 21/09/2018 by absolute

    Absolute spark life into new business growth

    Absolute Media are chuffed to announce our latest new client - the McHardy Group - a team of electricians servicing the Brisbane western suburbs region.

    With plenty of years of experience, owners Chris and Brett McHardy both previously worked for a large Brisbane electrical business, opting to go it alone when the parent business was carved-up and sold off.

    Like many relatively new businesses they’d got the essentials in place – a logo and a basic website – and crossed their fingers that they’d achieve a high Google ranking for anyone searching with the keyphrase ‘Electrician The Gap’.

    Whilst turnover has been consistent and job opportunities have been coming in for residential, commercial and industrial electrical work, they’ve quickly realised that they’ll need to get their small business marketing to be far more effective in order to grow and evolve their client base into the areas that they really want to focus on and develop into.

    Following a competitive pitch situation with quite a large Melbourne-based digital agency, Absolute Media have been successfully chose to provide the McHardy Group with marketing planning, overhaul their website design to be more effective - both as a site attracting demand from the western suburbs, and converting interest into enquiries – and to improve their search engine optimisation (SEO) activities.

    It sounds like we nailed it with our straightforward, no BS pitch for their work because Chris went on to explain “We both agreed that your proposals, ideas, and suggested approach to our business were spot on, and wanted to tell you that you’d got the gig during the meeting!”

    We are now well underway with the site redesign, which is going to now have a far stronger and clearer customer benefit focus, and therefore relish the opportunity to post future news about our work for them and – most importantly – about the results that we achieve.

    The appointment follows a string of month on month wins for us, which includes also the likes of Xennox Diamonds, Forme Fitness, The Tender Lawyer, and photographer James P. O’Hare.

  • Posted 22/06/2017 by Will.N

    Mipela GeoSolutions new website

    Mipela GeoSolutions are a young systems and software design company. In just under ten years they have grown to become one of the premier Location Information Management and GIS companies in Australia.

    With a suite of software products that are designed to help companies be more efficient and productive, they use their product suite to integrate existing business systems, creating workflow automation software solutions, enabling mobile data capture and collection, and introducing service management software solutions.

    Predominantly they deal with the energy and infrastructure sectors to help enable large scale asset management solutions.

    A very smart and IT savvy bunch, they had in recent years designed, produced and maintained their own perfectly coded website, but had concluded that their best use of resource was to focus their developers on customer specific solutions.

    They had already asked Absolute Media to help out with some modifications and updates, but following a competitive pitch, we embarked upon the process of improving their bold online presence, and making it more straightforward for other members of the team to add to the site by building it on the Wordpress Content Management System platform.

    Our approach in redesigning their site was to create a more professional site whilst deploying their already strong brand which needed honing to promote their status as pioneer in their industry. Introducing a responsive design layout, and making the site much easier to navigate, particular emphasis went into the structure of their product pages and variable support content, with their being lots of media available for some X-Info products, and others having much less to communicate their benefits.

  • Posted 17/08/2016 by absolute

    The book title says it all

    Absolute recently attended the celebratory launch of the new edition of artist Jan Jorgensen's printed collection of works titled ‘Changing Places, Brisbane’. Following on from the popular first edition published by Macmillan in 2002, the new edition is illustrated with 54 new images of original paintings by Jan Jorgensen, who also wrote the accompanying poems. The new edition was designed and produced by us at Absolute Media.


    Jan’s work has become increasingly important to both to art lovers and city historians alike. Her work captures the light, the everyday and the Brisbane that many do not see and this delightful book provides an interesting ramble through some of Brisbane's most historic streets and backyards. It records changes taking place in the city as the picturesque, old domestic architecture gives way to new developments and will doubtless be attractive to those interested in the changing faces of the city and in the familiar urban environment.

    Copies are on sale at Mary Ryan’s and other reputable bookstores. And anyone who spots Absolute’s former Paddington studio on in one of the published artworks … is very observant!

  • Posted 17/08/2016 by absolute

    Can you see the page for the pixels?

    Centenary Natural Therapies Clinic (CNTC) is a longstanding provider of naturopathy, remedial massage and acupuncture services based in Brisbane's Western suburbs.

    When looking for a business to handle their Search Engine Optimisation business they were referred to us by one of their clients … who is in-fact one of ours too.


    When we started to analyse their website, visitor traffic and SERP's it became startlingly apparent that whilst they were achieving great visitor numbers, they in-fact had a massive bounce rate of over 80% (the bounce rate being those visitors who leave a website from the same page they entered, without exploring any further).

    From CNTC's perspective, most of the visitors that their search results were attracting were being turned-off by the landing page content. A combination of factors - inappropriate colour use, misleading headlines, unsuitable visual tone, key word discrepancies and content placement - were clearly sounding alarm bells. Much of CNTC's content was actually suitable, but the compounding result of content misplacement, overly-strong sales messages in the wrong parts of the page layout and general 'addition attrition' meant that it was quite misleading and misinformative. Interestingly no one was really at fault for this problem scenario but, over the course of its lifetime, as greater reliance was being heaped on the website as a productive sales tool, the net result became conversely more detrimental to its purpose as more and more content was added. Our client was just so close to the problem that they couldn’t see the page for the pixels!

    So before channelling resource into their search engine rankings for keyphrases like 'remedial massage Brisbane' or 'acupuncture Brisbane', we were clear that this problem needed to be addressed first and recommended giving their website a makeover to make it more appealing to their respective target audiences.

    As you'll see if you follow either of the above links, whilst still containing much of the original content the website design is now perfectly apt. Following some careful re-organising, toning down and repackaging of information, the site is also far more communicative, with a hierarchy of prioritised information and with clearly navigable paths to the most in demand information. Most importantly the website meets their client expectation of what a service provider of natural therapies should look like, so on finding the site visitors are now exploring an average of four pages per visit.

    We are now focussed on CNTC's SEO keywords and with a number of them now listing on Google page one, we are very proud to report that in January this year, CNTC's bounce rate was less than 24% … which is a significant improvement.

  • Posted 17/08/2016 by absolute

    Rebranding: an oldie but a goody

    For anyone that is considering re-branding to improve their business efforts, but who doesn’t want to blow the budget in one go … take note.

    Some 18 months ago we embarked upon a process to overhaul the marketing materials for Brisbane homecare and aged care services provider, Jubilee Community Care (JCC). A Government funded organisation providing aged care services Brisbane based JCC assist elderly people who want to continue living at home, but who require assistance with day-to-day tasks that have become too difficult to do on their own, such as cooking, shopping or gardening.

    With a target audience predominantly consisting of 50 somethings who are looking to third party help for their ageing relatives or friends, as an alternative to going into a care home, Jubilee’s materials had been treated as something of an afterthought and were not communicating the organisation’s experience and the benefits of their service. Instead of portraying the many positive aspects of the elderly people being able to stay at home, they had become a bit gloomy.

    Following a strategic review and planning session, we started with the public front end of their business, the website. We used this project to establish a refreshed design, palette and imagery with an approach focussed upon emphasising the many strong positives that the organisation has to offer, using imagery specifically showing their clients enjoying their diverse interactions with JCC’s support care workers, in scenarios typical of the help often required.

    Specifically we used the opportunity to engender some pride within the organisation as well as beyond it, with care workers and support staff also enjoying the fact that they were bringing comfort, support and strong companionship to clients.

    With the benefit of seeing the benefits of the refreshed website, JCC has since tasked Absolute with the job of bringing its other core materials in line with the new branding which has seen us tackle print, digital and signage. Of course the net result is that they have steadily refreshed their branding and marketing communications materials without blowing the budget.

    If you’d like to discuss your organisations branding, contact us for more details about how we can make it work in your favour.

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