Absolute Blog / Client News

  • Posted 30/07/2020 by absolute

    (Mainly Contactless) New Clients

    There may be an economic downturn hurtling our way but it hasn’t stopped Brisbane businesses both large and small from choosing to invest in the improvement of their sales and marketing initiatives. In recent weeks Absolute Media has been appointed by three brand new clients to get involved and help them significantly improve the way they promote themselves.

    The first of the three, Langford Metal, is a large metal fabrication business originally set-up in Brisbane in 1955. Still family owned and with a huge facility featuring some incredible machinery for punching, shaping and forming virtually anything in metal, they had concluded that an overhaul of their website and marketing materials was due. Following a competitive pitch Absolute were given the go-ahead to write the content, design the user interface and page layouts, then code and test their new website, which has just this week launched – www.langfordmetal.com.au.

    We were also recently appointed to handle the SEO account for Envisage Skin + Body Studio. An established and longstanding beautician business Envisage, like many, has recently been hit where it hurts by the enforced closures related to Covid-19, prompting them to come out fighting. With a host of new keywords to get stuck into covering services such as ‘Skin needling Brisbane’ we have been on a steep learning rapidly getting to grips with their bewildering range of anti-aging services, technologies and of course the phrases used by their target audiences to find such things. Within our first month we’ve managed to get seven of their target terms featuring on page one of Google. Bewdy indeed.

    Our marketing and design consultancy services have also been called on by creative art workshop specialist Nurture The Knack -  www.nurturetheknack.com. Offering a diverse range of classes for both children and adults (particularly adults who like wine and painting, yes please) to recognise, enjoy and nurture their creative instincts. We are regularly asked to help small businesses who rely on themselves for many things, but who also recognise that external advice can help them take their plans and ideas much further.

    If you could benefit from our design, digital and marketing services, then give us a call. Talk is free (for the first 30 minutes lol) and we welcome every opportunity to discuss your ideas!

  • Posted 03/05/2019 by absolute

    From the Little things

    digital marketing agency new client announcement

    Absolute Media is proud to welcome our latest new client, Little Estate Lawyers.

    Whilst not exactly a hot-off-the-press news scoop (we were originally approached late in 2018), they are yet another great example of a client who originally approached us for a specific solution, then realised the invaluable benefits our rounded marketing experience in helping to establish their new small business, and are now been able to rely on us for additional marketing services.

    Headquartered in Brisbane, Little Estate Lawyers are specialist Wills and Estates Lawyers. They operate across Queensland and New South Wales, focusing on the provision of exceptional, straightforward legal advice and no hidden costs to clients in Brisbane, the Gold Coast and Sydney.

    With a successful legal career which started in 1997, owner Danielle Little worked for almost a decade for a large multi-national firm in litigation and estate matters before specialising in the area of Succession Law. She recently decided to start her own business and during that time chose Absolute Media ahead of numerous other digital marketing agencies to develop her new website design.

    New business start-ups are often cost-conscious exercises and this one was no different. Working to a tight budget and with the brief to extend Little Lawyer’s new business brand into the digital world, both parties agreed that the new website design needed to make a strong impact, to become a point of difference from potential competing business websites.

    Using a strong, classic black, white and gold colour scheme and some of the classic typographic qualities of ITC’s Avant Garde Gothic font collection, we developed a strong, single page layout and user interface design with the plan to include subtle animation and movement to the live version.

    Absolute also catered to the fact that the site would inevitably extend in scope and content as Little Lawyers growth began to develop.

    Danielle’s new logo design process with another agency hadn’t gone quite as smoothly as expected, so additional consultation was requested from us on how to address various issues and to ensure that the Little Lawyers logo and brand was both consistently represented and positively extended, to enhance the existing materials and maximise first impressions.

    Just six months in and with their second office already open, Absolute have recently been appointed to also handle their Search Engine Optimisation requirements in Queensland and New South Wales.

    As the song goes, ‘From the little things, big things grow’. Little Lawyer’s ability to call upon Absolute Media’s broad range of small business marketing services and experience as they develop a name for themselves is a great example of how important it is to partner with a company who take the time to understand your business, and can help you to take it to the next level at every stage.

  • Posted 05/04/2019 by absolute

    Peak Performing Referrals

    peak performance seo brisbane

    Since opening our doors to Brisbane in 2005 we have always had a healthy proportion of clients pointed in our direction.

    And we are pleased to welcome two more. The new start-up ‘A Happier Life’ and the longstanding ‘Moorooka Sports & Community Club’ have recently joined Absolute Media’s client roster. Both businesses were referred to us for our hugely competitive and very effective Search Engine Optimisation (SEO) capabilities.

    A Happier Life is a hypnosis service owned and operated by former Australian test cricketer Gary Cosier. By utilising Psychotherapy and Hypnosis Brisbane clients can benefit from their range of traditional solutions to help them quit smoking and lose weight, through to more forward-thinking areas such as life coaching and peak sports performance.

    Mookrooka Sports is a traditional bowling club that has undergone subtle modernisation in recent years. This has seen the extension of the club’s facilities to include a new bistro, and to offer its facilities as venues for weddings, social functions and business. Additionally, to appeal to the very popular demand for barefoot bowls in Brisbane food trucks now regularly rock-up to serve hungry punters and craft beers have been introduced to the bar.

    Absolute have been providing SEO services since 2011. The increasing level of competition to get companies listed on page one, and our approach of working smarter rather than harder in order to retain our competitive edge, means that we’ve seen a recent surge for this part of our business marketing offering. Many big SEO businesses seem to bombard their clients with the appliance of science and in-depth analyses of algorithm updates, but it’s not as complicated as they make it out to be, and our results clearly demonstrate that fact.

    If you’re interested in getting your website to feature in the page one results for a specific, search term or keyphrase, call us on 07 3300 6308 to find out more.

  • Posted 21/09/2018 by absolute

    Absolute spark life into new business growth

    mchardy logo design

    Absolute Media are chuffed to announce our latest new client - the McHardy Group - a team of electricians servicing the Brisbane western suburbs region.

    With plenty of years of experience, owners Chris and Brett McHardy both previously worked for a large Brisbane electrical business, opting to go it alone when the parent business was carved-up and sold off.

    Like many relatively new businesses they’d got the essentials in place – a logo and a basic website – and crossed their fingers that they’d achieve a high Google ranking for anyone searching with the keyphrase ‘Electrician The Gap’.

    Whilst turnover has been consistent and job opportunities have been coming in for residential, commercial and industrial electrical work, they’ve quickly realised that they’ll need to get their small business marketing to be far more effective in order to grow and evolve their client base into the areas that they really want to focus on and develop into.

    Following a competitive pitch against a large Melbourne-based digital agency, Absolute Media have been successfully chosen to provide the McHardy Group with marketing planning, create a new logo design and branding, and to overhaul their website design to be more effective - both as a site attracting demand from the western suburbs, and converting interest into enquiries – and to improve their search engine optimisation (SEO) activities.

    It sounds like we nailed it with our straightforward, no BS pitch for their work because Chris went on to explain “We both agreed that your proposals, ideas, and suggested approach to our business were spot on, and wanted to tell you that you’d got the gig during the meeting!”

    We are now well underway with the site redesign, which is going to now have a far stronger and clearer customer benefit focus, and therefore relish the opportunity to post future news about our work for them and – most importantly – about the results that we achieve.

    The appointment follows a string of month on month wins for us, which includes also the likes of Xennox Diamonds, Forme Fitness, The Tender Lawyer, and photographer James P. O’Hare.

  • Posted 22/06/2017 by Will.N

    Mipela GeoSolutions new website

    Mipela GeoSolutions are a young systems and software design company. In just under ten years they have grown to become one of the premier Location Information Management and GIS companies in Australia.

    With a suite of software products that are designed to help companies be more efficient and productive, they use their product suite to integrate existing business systems, creating workflow automation software solutions, enabling mobile data capture and collection, and introducing service management software solutions.

    Predominantly they deal with the energy and infrastructure sectors to help enable large scale asset management solutions.

    A very smart and IT savvy bunch, they had in recent years designed, produced and maintained their own perfectly coded website, but had concluded that their best use of resource was to focus their developers on customer specific solutions.

    They had already asked Absolute Media to help out with some modifications and updates, but following a competitive pitch, we embarked upon the process of improving their bold online presence, and making it more straightforward for other members of the team to add to the website design by building it on the Wordpress Content Management System platform.

    Our approach in redesigning their site was to create a more professional site whilst deploying their already strong brand which needed honing to promote their status as pioneer in their industry. Introducing a responsive design layout, and making the site much easier to navigate, particular emphasis went into the structure of their product pages and variable support content, with their being lots of media available for some X-Info products, and others having much less to communicate their benefits.

  • Posted 17/08/2016 by absolute

    The book title says it all

    Absolute recently attended the celebratory launch of the new edition of artist Jan Jorgensen's printed collection of works titled ‘Changing Places, Brisbane’. Following on from the popular first edition published by Macmillan in 2002, the new edition is illustrated with 54 new images of original paintings by Jan Jorgensen, who also wrote the accompanying poems. The new edition was designed and produced by us at Absolute Media.

    jan jorgensen book design brisbane

    Jan’s work has become increasingly important to both to art lovers and city historians alike. Her work captures the light, the everyday and the Brisbane that many do not see and this delightful book provides an interesting ramble through some of Brisbane's most historic streets and backyards. It records changes taking place in the city as the picturesque, old domestic architecture gives way to new developments and will doubtless be attractive to those interested in the changing faces of the city and in the familiar urban environment.

    Copies are on sale at Mary Ryan’s and other reputable bookstores. And anyone who spots Absolute’s former Paddington studio on in one of the published artworks … is very observant!

  • Posted 17/08/2016 by absolute

    Can you see the page for the pixels?

    Centenary Natural Therapies Clinic (CNTC) is a longstanding provider of naturopathy, remedial massage and acupuncture services based in Brisbane's Western suburbs.

    When looking for a business to handle their Search Engine Optimisation business they were referred to us by one of their clients … who is in-fact one of ours too.


    When we started to analyse their website, visitor traffic and SERP's it became startlingly apparent that whilst they were achieving great visitor numbers, they in-fact had a massive bounce rate of over 80% (the bounce rate being those visitors who leave a website from the same page they entered, without exploring any further).

    From CNTC's perspective, most of the visitors that their search results were attracting were being turned-off by the landing page content. A combination of factors - inappropriate colour use, misleading headlines, unsuitable visual tone, key word discrepancies and content placement - were clearly sounding alarm bells. Much of CNTC's content was actually suitable, but the compounding result of content misplacement, overly-strong sales messages in the wrong parts of the page layout and general 'addition attrition' meant that it was quite misleading and misinformative. Interestingly no one was really at fault for this problem scenario but, over the course of its lifetime, as greater reliance was being heaped on the website as a productive sales tool, the net result became conversely more detrimental to its purpose as more and more content was added. Our client was just so close to the problem that they couldn’t see the page for the pixels!

    So before channelling resource into their search engine rankings for keyphrases like 'remedial massage Brisbane' or 'acupuncture Brisbane', we were clear that this problem needed to be addressed first and recommended giving their website a makeover to make it more appealing to their respective target audiences.

    As you'll see if you follow either of the above links, whilst still containing much of the original content the website design is now perfectly apt. Following some careful re-organising, toning down and repackaging of information, the site is also far more communicative, with a hierarchy of prioritised information and with clearly navigable paths to the most in demand information. Most importantly the website meets their client expectation of what a service provider of natural therapies should look like, so on finding the site visitors are now exploring an average of four pages per visit.

    We are now focussed on CNTC's SEO keywords and with a number of them now listing on Google page one, we are very proud to report that in January this year, CNTC's bounce rate was less than 24% … which is a significant improvement.

  • Posted 17/08/2016 by absolute

    Rebranding: an oldie but a goody

    For anyone that is considering re-branding to improve their business efforts, but who doesn’t want to blow the budget in one go … take note.

    Some 18 months ago we embarked upon a process to overhaul the marketing materials for Brisbane homecare and aged care services provider, Jubilee Community Care (JCC). A Government funded organisation providing aged care services Brisbane based JCC assist elderly people who want to continue living at home, but who require assistance with day-to-day tasks that have become too difficult to do on their own, such as cooking, shopping or gardening.

    With a target audience predominantly consisting of 50 somethings who are looking to third party help for their ageing relatives or friends, as an alternative to going into a care home, Jubilee’s materials had been treated as something of an afterthought and were not communicating the organisation’s experience and the benefits of their service. Instead of portraying the many positive aspects of the elderly people being able to stay at home, they had become a bit gloomy.

    Following a strategic review and planning session, we started with the public front end of their business; their website design. We used this project to establish a refreshed design, palette and imagery with an approach focussed upon emphasising the many strong positives that the organisation has to offer, using imagery specifically showing their clients enjoying their diverse interactions with JCC’s support care workers, in scenarios typical of the help often required.

    Specifically we used the opportunity to engender some pride within the organisation as well as beyond it, with care workers and support staff also enjoying the fact that they were bringing comfort, support and strong companionship to clients.

    With the benefit of seeing the benefits of the refreshed website, JCC has since tasked Absolute with the job of bringing its other core materials in line with the new branding which has seen us tackle print, digital and signage. Of course the net result is that they have steadily refreshed their branding and marketing communications materials without blowing the budget.

    If you’d like to discuss your organisations branding, contact us for more details about how we can make it work in your favour.

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