The post Designing a Website <span>That Supports Care Seekers, Families & Stakeholders</span> appeared first on Absolute Media.

The post Making Your Website <span>Stand Out</span> in 2025 appeared first on Absolute Media.

And with capabilities encompassing digital, print and strategic marketing planning we always enjoy applying our experience to new clients looking to grow their customer base and better promote their products and services.

A diverse range of new clients demonstrates that there really are no boundaries to the type of business we can benefit.

Since the start of 2021 a diverse range of new clients through our virtual front door demonstrates that there really are no boundaries to the type of business we can benefit. In brief summary these so far include:

SHC Consultancy:

A Brisbane based consultancy bringing high-level tourism and leisure industry experience to businesses of all sizes, improving systems and processes to increase operational effectiveness, turnover and profitability. As a new start-up we have been involved in creating their business identity and core marketing materials, to help get them noticed for all of the right reasons, in what is often the most crucial time in the business lifecycle.

ICL Lawyers

Sydney based Insolvency & Commercial Litigation Lawyers (ICL for short), provide specialist advice and support to business owners who are facing commercial legal matters and difficult business situations. Having had basic materials in place since their inception a few years ago, we were approached to help progress their business rebrand and to create a new online presence to facilitate their next stage of growth.

FixMyHeadache

We were appointed both to create a new business identity and design and build a new user interface for their website, which will be their main touchpoint with clients. FixMyHeadache provides online diagnosis of headaches by users interacting with a chat bot. Users answer a series of questions which navigate a diagnosis path, with the questions and answers having been compiled over many years by headache experts from all over the world. Watch this space.

The Goths

We are currently thoroughly enjoying involvement with this lesser known Brisbane band from the late 80’s. The Goths wanted someone to align and organise their various digital media channels for both promotion and music distribution, including their own website, Wikipedia, Spotify, Deezer, YouTube Music, a WordPress Blog and more.

If you happen to be reading this and are wondering if we can help with your next project, the chances are that we can make a massive difference to your business. Call us for a free preliminary consultation on 07 3300 6308 to find out more.

The post New Client <span>Diversity</span> appeared first on Absolute Media.

The post Lasting <span>First Impressions</span> appeared first on Absolute Media.

The first of the three, Langford Metal, is a large metal fabrication business originally set-up in Brisbane in 1955. Still family owned and with a huge facility featuring some incredible machinery for punching, shaping and forming virtually anything in metal, they had concluded that an overhaul of their website and marketing materials was due.

Following a competitive pitch Absolute were given the go-ahead.

Following a competitive pitch Absolute were given the go-ahead to write the content, design the user interface and page layouts, then code and test their new website, which has just this week launched – www.langfordmetal.com.au.

We were also recently appointed to handle the SEO account for Renew You Wellness. An established and longstanding beautician business Renew You, like many, has recently been hit where it hurts by the enforced closures related to Covid-19, prompting them to come out fighting. With a host of new keywords to get stuck into covering services such as ‘Massage Toowoomba’ we have been on a steep learning rapidly getting to grips with their bewildering range of acupuncture and pain relief services, and of course the phrases used by their target audiences to find such things. Within our first month we’ve managed to get seven of their target terms featuring on page one of Google.

Our marketing and design consultancy services have also been called on by creative art workshop specialist Nurture The Knack. Offering a diverse range of classes for both children and adults (particularly adults who like wine and painting, yes please) to recognise, enjoy and nurture their creative instincts. We are regularly asked to help small businesses who rely on themselves for many things, but who also recognise that external advice can help them take their plans and ideas much further.

If you could benefit from our design, digital and marketing services, then give us a call. Talk is free (for the first 30 minutes lol) and we welcome every opportunity to discuss your ideas!

The post (Mainly Contactless) <span>New Clients</span> appeared first on Absolute Media.

Whilst not exactly a hot-off-the-press news scoop (we were originally approached late in 2018), they are yet another great example of a client who originally approached us for a specific solution, then realised the invaluable benefits our rounded marketing experience in helping to establish their new small business, and are now been able to rely on us for additional marketing services.

Headquartered in Brisbane, Little Estate Lawyers are specialist Wills and Estates Lawyers. They operate across Queensland and New South Wales, focusing on the provision of exceptional, straightforward legal advice and no hidden costs to clients in Brisbane, the Gold Coast and Sydney.

With a successful legal career which started in 1997, owner Danielle Little worked for almost a decade for a large multi-national firm in litigation and estate matters before specialising in the area of Succession Law. She recently decided to start her own business and during that time chose Absolute Media ahead of numerous other digital marketing agencies to develop her new website design.

New business start-ups are often cost-conscious exercises and this one was no different. Working to a tight budget and with the brief to extend Little Lawyer’s new business brand into the digital world, both parties agreed that the new website design needed to make a strong impact, to become a point of difference from potential competing business websites.

Using a strong, classic black, white and gold colour scheme and some of the classic typographic qualities of ITC’s Avant Garde Gothic font collection, we developed a strong, single page layout and user interface design with the plan to include subtle animation and movement to the live version.

Absolute also catered to the fact that the site would inevitably extend in scope and content as Little Lawyers growth began to develop.

Danielle’s new logo design process with another agency hadn’t gone quite as smoothly as expected, so additional consultation was requested from us on how to address various issues and to ensure that the Little Lawyers logo and brand was both consistently represented and positively extended, to enhance the existing materials and maximise first impressions.

Just six months in and with their second office already open, Absolute have recently been appointed to also handle their Search Engine Optimisation requirements in Queensland and New South Wales.

As the song goes, ‘From the little things, big things grow’. Little Lawyer’s ability to call upon Absolute Media’s broad range of small business marketing services and experience as they develop a name for themselves is a great example of how important it is to partner with a company who take the time to understand your business, and can help you to take it to the next level at every stage.

The post From the <span>Little</span> things appeared first on Absolute Media.

And we are pleased to welcome two more. The new start-up ‘A Happier Life’ and the longstanding ‘Moorooka Sports & Community Club’ have recently joined Absolute Media’s client roster. Both businesses were referred to us for our hugely competitive and very effective Search Engine Optimisation (SEO) capabilities.

A Happier Life is a hypnosis service owned and operated by former Australian test cricketer Gary Cosier. By utilising Psychotherapy and Hypnosis clients can benefit from their range of traditional solutions to help them quit smoking and lose weight, through to more forward-thinking areas such as life coaching and peak sports performance.

Mookrooka Sports is a traditional bowling club that has undergone subtle modernisation in recent years. This has seen the extension of the club’s facilities to include a new bistro, and to offer its facilities as venues for weddings, social functions and business. Additionally, to appeal to the very popular demand for barefoot bowls in Brisbane food trucks now regularly rock-up to serve hungry punters and craft beers have been introduced to the bar.

In a separate but very do-able manoeuvre, one of our existing clients recently relocated from Hervey Bay to Toowoomba, and wanted to bring their SEO results with them, which is very do-able. Essentially with a purge and replacement of all keyphrases and location mentions to start with, and underpinned by new fundamentals – Google My Business listing, address citations, and editing of the numerous backlinks that we had built – we have successfully transitioned the content and turned on the lead generation fountain in location for a range of terms which include Headache Toowoomba, amongst other symptoms that are treatable with acupuncture and holistic therapies.

Absolute have been providing SEO services since 2011. The increasing level of competition to get companies listed on page one, and our approach of working smarter rather than harder in order to retain our competitive edge, means that we’ve seen a recent surge for this part of our business marketing offering. Many big SEO businesses seem to bombard their clients with the appliance of science and in-depth analyses of algorithm updates, but it’s not as complicated as they make it out to be, and our results clearly demonstrate that fact.

If you’re interested in getting your website to feature in the page one results for a specific, search term or keyphrase, call us on 07 3300 6308 to find out more.

The post Peak Performing <span>Referrals</span> appeared first on Absolute Media.

Since July last year, web browser software (Chrome, Mozilla, MS Edge +++) started labelling websites using HTTP as ‘not secure’ in the address bar. More info here: https://www.blog.google/products/chrome/milestone-chrome-security-marking-http-not-secure/

Whilst not initially problematic, Google has recently raised the prominence of the warnings. Before loading an HTTP page, it is now also displays a prominent ‘site not safe’ page. The net result is that this is deterring visitors and prospects from viewing HTTP websites, who incorrectly assume that the site contains malicious content, which isn’t necessarily the case.

For clients whose sites are hosted on our web servers, we have purchased SSL certificates for those servers which means that you don’t need to purchase one for your own domain. These alone average between $80-200+.

However, to convert your website to HTTPS and achieve secure SSL encryption (showing a padlock in the address bar), we essentially need to locate and change all coded content links on for menus, images, hyperlinks, stylesheets, script libraries and videos, and setup the necessary page re-directions to make sure that all traffic looking for the old content successfully reaches the correct, secure content.

If you’d like your site upgrading to HTTPS, whether you are an existing client or not, we can help. Please contact us and we’ll gladly provide an estimate.

The post Seeing a <span>‘Not Secure’</span> warning in Chrome? appeared first on Absolute Media.

With plenty of years of experience, owners Chris and Brett McHardy both previously worked for a large Brisbane electrical business, opting to go it alone when the parent business was carved-up and sold off.

Like many relatively new businesses they’d got the essentials in place – a logo and a basic website – and crossed their fingers that they’d achieve a high Google ranking for anyone searching with the keyphrase ‘Electrician The Gap’.

Whilst turnover has been consistent and job opportunities have been coming in for residential, commercial and industrial electrical work, they’ve quickly realised that they’ll need to get their small business marketing to be far more effective in order to grow and evolve their client base into the areas that they really want to focus on and develop into.

Following a competitive pitch against a large Melbourne-based digital agency, Absolute Media have been successfully chosen to provide the McHardy Group with marketing planning, create a new logo design and branding, and to overhaul their website design to be more effective – both as a site attracting demand from the western suburbs, and converting interest into enquiries – and to improve their search engine optimisation (SEO) activities.

It sounds like we nailed it with our straightforward, no BS pitch for their work because Chris went on to explain “We both agreed that your proposals, ideas, and suggested approach to our business were spot on, and wanted to tell you that you’d got the gig during the meeting!”

We are now well underway with the site redesign, which is going to now have a far stronger and clearer customer benefit focus, and therefore relish the opportunity to post future news about our work for them and – most importantly – about the results that we achieve.

The appointment follows a string of month on month wins for us, which includes also the likes of Xennox Diamonds, Forme Fitness, The Tender Lawyer, and photographer James P. O’Hare.

The post Absolute spark life into <span>new business growth</span> appeared first on Absolute Media.

There are of course many specialist marketing businesses around that charge handsomely for the privilege of their advice and know how. Cynical I know, but this is regularly focussed to help spend your marketing dollars on things they make the most money out of.

Postgrad qualified by the Chartered Institute of Marketing and offering marketing management experience at the highest level having previously worked for a US fortune 500 business, Absolute’s marketing know-how means that we produce fantastic results for you, and that you achieve more effective expenditure on the materials and initiatives that you use to promote increased sales:

• Our research can help you to identify opportunities that you didn’t know existed
• Our planning and strategic thinking can give you a very strong competitive edge, finding ways to help you get your message to your desired target audience and make it stand out from the crowd. By making it memorable and prompting them into action (continue)
• Our results will make your business to look strong and be individual in the marketplace, with the added bonus of creating big pride amongst your team.

Like it or not there are lots of pretenders to the throne out there … “Yes we do marketing, would you like some new pens or mousemats?!” There are also many digital savvy businesses that’ll take your money in return for a great social media presence, but what do they achieve? Do they support your business goals, and are they measurable?

One of the most overused quotes about marketing, attributed to the American John Wanamaker, illustrates just how difficult it can be to quantify a response to marketing expenditure. His comment “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” still rings very true to anyone who doesn’t know what they’re doing with their marketing budget.

The good news is that we do!

Even greater news is that unless we’re specifically commissioned to help a business plan out its marketing, then usually our clients get the benefit of our marketing experience for free.

And with one eye already on 2018, we are now offering FREE one and a half hour marketing consultations to recipients of this email. This includes clients on our emailing list and any of your direct contacts that this emailer is forwarded to. So, if you’re interested drop us a line. If you’re feeling charitable, you like what we do, and you know another business who might benefit from a small business marketing consult, please forward it to them.

The post Ain’t no such thing as a <span>free lunch</span> appeared first on Absolute Media.