Our Portfolio NBN Co.
Shortly after the creation of the newly formed Australian NBN Co (National Broadband Network) in August 2009, Absolute was tasked with the development of their inaugural suite of marketing materials.
Following the successful introduction of numerous trial sites in Tasmania, we were initially commissioned to develop concepts for their advertising, to announce new developer-related legislation for construction companies.
Our ads definitely hit the spot because our remit was subsequently extended to include the design and preparation of a suite of
brochures, presentation folders and case studies, as well as a technical fact pack detailing rollout guidelines for Local Government Authorities.
Whilst operating with quite diverse visual content, our challenge was to portray the vertical sector implications of the new network; essentially explaining what new opportunities the technology was capable of creating for real people and business of varying sizes.
The finished items were initially showcased during NBN Co’s announcement of first release sites, where the company introduced the roll-out plans for their broadband fibre-to-the-premises (FTTP) network in mainland Australia, to the public.
What we did
- Graphic Design
- Art Working
- Brochure Design
- Case Studies
- Presentation Folder
- Technical Manual
- Print Management
- Project Management