Absolute Blog / Branding & Identity

  • Posted 17/08/2016 by absolute

    Corporate Identity & Stationery

    When you have a logo that you are deliriously happy with we can help you apply it to the materials that you use to communicate with your audience, to create a lasting impression. Our team can produce stunning business card designs, crisp letterheads and compliment slips, corporate folder designs, inserts, email signatures, fax headers and so on.

    One of the most important and effective ways of communicating your brand or logo design is through consistency; a company that gives the impression it is professional and takes its product or service seriously is one that takes the time to ensure that its materials look consistent and of a high quality.

    Absolute's team of graphic designers and print design specialists can advise on the best types of card and paper stock to get your message across and show your logo design or brand off in the best light. We can produce business stationery items which look great, but won’t break the bank. Equally if you want something very special or individual, we can also put your artwork onto a variety of other materials or surfaces such as wood, metal, plastic, on floors, walls and buildings – almost anything you can imagine!

  • Posted 17/08/2016 by absolute

    Brand Guidelines

    When a new brand or logo design is ready to show the world, it is of paramount importance that it is consistently (and correctly) represented across all media platforms to maximise impact and to engage professionally with your customer base.

    Detail is everything – if one element of your company brand is rushed and not of a suitable quality, it can be detrimental the perception of a brand as a whole.

    Absolute can ensure that the roll-out of your brand is managed effectively across all media. From signage and corporate stationery right though to complex annual reports, brochure designs, website designs, social media profiles and advertising, we can product the materials and guidelines to ensure that your identity conforms to a consistent set of brand guidelines.

    Our team will work with you in our proven collaborative fashion to identify where and how your brand will be positioned, then create a detailed brand guidelines document to ensure that the future consistency of your brand is maintained whilst the amount of promotional collateral that surrounds it continues to expand.

  • Posted 17/08/2016 by absolute

    Branding

    Branding concerns how your company and its products or services are perceived by customers. Irrespective of organisational size, getting your branding wrong or positioning incorrectly can be surprisingly detrimental to your company and its activity.

    The most powerful and successful brand designs build on the true essence of the business that they represent, and only by immersing ourselves in our clients experiences, are we able learn about the values and ideals that form their true identity.

    Absolute's Brisbane studio team has worked with the brands of organisations of all sizes, across a range of industries, on both client and agency sides, internationally and locally, so whether it is a complete redesign and development of brand design guidelines, the creation of a complete strategy and corporate identity for your new business venture, or simply a refresh of your logo design, Absolute have the expertise and creativity to deliver outstanding results with your branding.

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