Absolute Blog / Web Design & Digital

  • Posted 17/08/2016 by absolute

    Search Engine Optimisation – SEO

    Everyone wants to be at the top of the leading search engines: Google, Yahoo & Bing. The problem is there are only a limited number of positions on the first page of search results.

    Search Engine Optimisation (SEO) improves your ranking in the natural, organic, non-sponsored listings area of a search engine results page. In order to achieve a high ranking within this space, a website should satisfy the following three principles:

    • Your website must be designed, coded and hosted in a way that will allow search engine spiders to successfully access and index all relevant site content.
    • Your website's content must be designed, constructed and written in such a way that appeals to the website's target audience and to the search engine algorithms, so that it can be deemed relevant for all possible search terms related to that site.
    • The site should be 'endorsed' by other credible websites as an equally credible, valuable and authoritative online resource for the site's relevant industry or subject matter.

    Each website is different and there is no single formula that works for all. We undertake a thorough review of your website, analysing its online presence against a number of key SEO criteria and ranking factors in order to assess its strengths and weaknesses and to effectively provide consultancy that will transform your site's search engine optimisation.

  • Posted 17/08/2016 by absolute

    Ecommerce Websites

    Visitors to your website need to be able to find your products with ease and purchase them without difficulty if you want to count on their business.

    Online competition is of course becoming tougher and tougher. At absolute we develop e-commerce websites which directly address end-user needs and present online processes in the most intuitive and efficient manner possible.

    Our e-commerce solutions range from simple product catalogues and shopping carts, accepting valid secure credit card payment transactions, through to product personalisation, integration with back-office systems and comprehensive e-commerce solutions. There are a number of issues to consider when embarking on a project of this nature. From the very start absolute can help to identify the opportunities for e-commerce within your business and advise on the best available solutions.

    Absolute work with various ecommerce platforms depending on which one suits the type of project we are working on. Additional custom functionality to meet your specific requirements can be built in as extras and our team of developers are always eager to listen to your ideas to create new applications for your ecommerce website, to make your online store do exactly what you want it to.

    At the same time our talented team of designers will give your online store a beautiful shop front and our search engine optimisation specialists will ensure it can be found on top of the major search engines.

  • Posted 17/08/2016 by absolute

    Content Management Systems

    When it comes to your website, it is important that the content is as fresh and up to date as possible. Many of our web projects use a Content Management System, or CMS, to make updating your content as quick and easy as possible. Our CMS systems give you the ability to keep your content bang up to date without needing to know any complicated code. All you need is to be able to type - our simple interface will ensure that it will look great when published on your site. CMS doesn't stop with text; our systems also enable the simple administration of images, calendars, news feeds, product listings, videos and social media accounts.

    If you need a small business website up and running quickly with minimal cost, without sacrificing a great suite of features, then there are many open source CMS solutions available such as Joomla, Drupal and WordPress. If you need something a bit more specialised, then we can create a system that is completely bespoke to you and your business. We have built bespoke loyalty card systems, complex ecommerce platforms and e-learning applications using a wide range of different technologies.

    We have also developed specific content management systems for the education sector. Their unique feature-sets have everything you will need for your institution to deliver engaging content that is easy for your team to administer.

    If you would like to know more about our website content management systems then please call us to discuss how we can help deliver your specific needs and objectives

  • Posted 17/08/2016 by absolute

    Bespoke website design

    web design & development

    We love the web here at Absolute Brisbane, and our award winning team of website design experts pool their expertise to create stunning, media rich and commercially successful bespoke websites.

    The reason we get so excited about digital is the possibilities it brings - our team can create interactive experiences comprising a whole gamut of media to engage with your market and build your brand. Not only do we ensure that the finished website design looks stunning and is easy for your visitors to use, it is designed from the ground up with input from our search engine optimisation team to get great results, and to give you a great return on your investment.

    Whether you want a simple brochure website design or a fully functional e-commerce platform with an easy to use content management system, we work within your brief, budget and timescale. Our team of genius web developers build our website design projects in beautiful code to all the latest industry standards, ensuring consistency across multiple web browsers and ensuring that your site is SEO friendly and as accessible as possible. If you need your site to work on shiny new technologies such as the iPad or on mobile devices, we can factor this in from the start to ensure that every visitor has a great experience of your brand regardless of what they use to view it.

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